Polar Analytics Blog

The secret to a successful ecommerce business on Shopify: understanding LTV


You’ve probably noticed the acronym LTV (which stands for lifetime value of a customer) comes up frequently within the ecommerce space. There’s a reason for that. A study conducted on top-performing businesses found that on average, the LTV of those top businesses was five times higher than other companies.These companies are clearly onto something by focusing on driving up their LTV. But...how? And why?

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