How did you start?
We started in 2016. We define ourselves as an ONVB rather than a DNVB. Acquisition on platforms has never been central in our customer acquisition. We prefer to use channels like social shopping (in China) or influencers and content production. We are a 12 people team around the world in Brazil, China, Korea, Spain, and France. We have 5 Shopify stores and 3 retail stores, two in Paris (one a tLe Bon Marché), and one in Seoul (Korea).
What were your goals?
What are your marketing challenges?
Ads weigh 10-20% of our total marketing budget. The major part of the budget is allocated to Press Relations, Influencers, and content production.
What were your needs?
We didn't have a data aggregator... A tool like Polar was an urgent need!
How did you monitor growth before Polar Analytics?
All reporting was done manually via Excel data exports. Considering our structure, it was becoming totally uncontrollable and time-consuming.
Why Polar Analytics?
How are you using it?
Slack being native in our organization, Slack Reports and Polar's extremely reactive Slack Assistance are major assets for us.
Custom Key Indicators are also really helpful.
What benefits and ROI did you observe with Polar Analytics?
The time saved doing reporting is huge, I even use Polar to report to our board members