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Enhancing Decision-Making and Scalability with Polar Analytics
Connor Hitchcock, the Founder and CEO of a company offering university-specific apparel, has successfully expanded his business operations since embracing Polar Analytics. Starting from humble beginnings in his basement during college, Hitchcock spotted a niche in the market, offering online sales and school-specific designs where traditional suppliers were not.
The Early Days: Pre-Polar Pain Points
Hitchcock explains, "Scaling our marketing activities and adding more schools to our portfolio were significant challenges. We needed a precise view of attribution and daily updates on blended Customer Acquisition Cost (CAC). Prior to Polar Analytics, our monitoring was manual, and we only conducted monthly reporting through spreadsheets, which made tracking our growth across different platforms cumbersome."
"We needed a solution that could analyze performance by product collection. The options Polar Analytics offered, such as Lifetime Value (LTV) & Cohorts analysis, along with their daily 'Views' feature for tracking our subscription campaigns' performance, appealed to us."
Polar is something we plan to use for a long time because it helps drive better decisions. I'm in there every day, I feel accurate!
Jumping into Polar: 10' integration
Key Polar Features
"Polar Analytics has made our lives much easier, with the ability to track performance by product collection being a standout feature. The Lifetime Value (LTV) & Cohorts Analysis, Views, and Custom Reports are all incredibly useful, providing us with insights into our operations that we wouldn't have had otherwise."
The Polar Impact: Improving Decision-Making and Efficiency
Hitchcock reflects, "Thanks to Polar Analytics, we have transitioned from monthly to daily analysis. Now we can evaluate the performance of our products in the same tool as our marketing channels. It has become an indispensable tool for us, informing better decisions. I use it every day, and it brings me confidence and accuracy."
In summary, Connor Hitchcock and his team have made significant strides in scaling their business and improving decision-making processes since employing Polar Analytics. The platform's capacity for daily analysis and product performance tracking has enhanced their business operations, making it a vital tool for their ongoing growth.
What where your goals ?
What are your marketing challenges ?
Hitchcock explains, "Scaling our marketing activities and adding more schools to our portfolio were significant challenges. We needed a precise view of attribution and daily updates on blended Customer Acquisition Cost (CAC). Prior to Polar Analytics, our monitoring was manual, and we only conducted monthly reporting through spreadsheets, which made tracking our growth across different platforms cumbersome."
"We needed a solution that could analyze performance by product collection. The options Polar Analytics offered, such as Lifetime Value (LTV) & Cohorts analysis, along with their daily 'Views' feature for tracking our subscription campaigns' performance, appealed to us."
How did you monitor growth before Polar Analytics ?
Key Polar Features
"Polar Analytics has made our lives much easier, with the ability to track performance by product collection being a standout feature. The Lifetime Value (LTV) & Cohorts Analysis, Views, and Custom Reports are all incredibly useful, providing us with insights into our operations that we wouldn't have had otherwise."
The Polar Impact: Improving Decision-Making and Efficiency
Hitchcock reflects, "Thanks to Polar Analytics, we have transitioned from monthly to daily analysis. Now we can evaluate the performance of our products in the same tool as our marketing channels. It has become an indispensable tool for us, informing better decisions. I use it every day, and it brings me confidence and accuracy."
In summary, Connor Hitchcock and his team have made significant strides in scaling their business and improving decision-making processes since employing Polar Analytics. The platform's capacity for daily analysis and product performance tracking has enhanced their business operations, making it a vital tool for their ongoing growth.
What were your needs ?
The fastest growing Shopify brands use Polar Analytics
Polar centralizes all data from all brands and enables us to break down any metrics. When adding a new brand: it takes 10 minutes instead of 4 weeks with other tools
Say Goodbye to Painful Blended CAC Measurements with Polar Analytics
The Custom Report feature enables you to build any report from scratch with endless possibilities and even create your own indicators.