Optimizing E-commerce with Polar's Custom Reporting

Eloïse de Gorostarzu, the Digital Marketing Manager at Mister k., joined the fashion industry with a mission to create the ideal wardrobe while prioritizing the needs of our planet. Founded by Charlotte Husson in 2018, Mister k. primarily operates online with occasional physical sales in their showroom. With a team of 12 members, they focus on quality and details, innovatively selling products either in stock or via pre-orders.

‍

"With our two unique ways of selling - in-stock and pre-orders - tracking our performance for these separate methods is crucial. We also pay close attention to our new customer percentage and repeat customer percentage. Before Polar Analytics, our only option was to manually export data from each source and compile them into a spreadsheet. This process was both time-consuming and tedious."

‍

"Polar Analytics came to our attention as a solution that could streamline our monitoring process, enabling us to track our performance indicators globally. Crucially, it also allows us to drill down and filter data by order tags - a key feature for our unique stock vs. pre-order business model."

‍

How do you use Polar Analytics?

"Views are incredibly useful for filtering by order tag. Custom Key Indicators also significantly contribute to our weekly reporting. The standout feature, however, is the Custom Report option. It allows us to build any report from scratch, providing almost limitless possibilities, and even lets us create our own indicators."

The Returns and Benefits: Time Savings and Enhanced Reporting

"The improvements we've seen in our daily and weekly reporting are significant. Polar Analytics has not only expedited these processes but also increased their reliability - offering us substantial time savings and a more comfortable working environment. Furthermore, our Product team greatly appreciates the product performance data provided by Polar, including inventory status, bundles, and top products."

‍

In conclusion, Mister K's experience with Polar Analytics showcases how data analytics can substantially enhance operational efficiency and business insight for ecommerce businesses. Initially challenged by the complexity of tracking performance indicators for two distinct selling methods - in-stock and pre-orders, they sought a more efficient solution than manual data extraction and spreadsheet compilation.

The adoption of Polar Analytics streamlined their processes significantly. The platform's ability to filter data by order tags was particularly relevant for their business model. Furthermore, the 'Custom Report' feature offered them unparalleled flexibility to build bespoke reports and create unique indicators, a game-changer for their weekly reporting process.

The benefits extended beyond time savings and a more manageable workload. The enhanced quality of reporting provided valuable insights for their product team, informing inventory status, bundles, and top product performance. This case highlights the transformative potential of Polar Analytics for ecommerce businesses, particularly those with unique operational models like Mister K.