Effortless Setup & High Accuracy
Deploy Polar Pixel with the simplicity of integrating a single Javascript code into your Shopify theme. Experience server-side, first-party tracking for a deeper, more precise understanding of your customer's journey.
Conversion Deduplication & ROAS Calculation
By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.
Supercharge Your Ad Campaigns
With Polar Pixel, you can send profit data back to the ad platform via the Conversion API, thereby enhancing algorithm training and supercharging the effectiveness of your ad campaigns.
Attribution Models to unpack conversions
From First–Click to Paid Linear and beyond — Unlock the full potential of your marketing efforts with advanced attribution models.Â
- Effective channel identification: Pinpoint which marketing channels and touchpoints are most effective.
- Budget optimization: Allocate your marketing budget more effectively, ensuring better ROI.‍
- Strategic insights: Refine your overall marketing strategy, enhancing both reach and impact.
See Tangible Results in a Matter of Weeks
Within two weeks of implementing Polar Pixel, Yellowpop saw significant improvements. They experienced a 36% decrease in their cost per purchase, a 28% increase in ROAS, a 4% decrease in CPM, and a 3% decrease in CPC. By utilizing Polar, you can consolidate all your data, capture more events, and lower your Customer Acquisition Cost, without increasing your ad spend.
