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Platform

1-click Integrations

All your eCommerce data in one place without code

1-click Integrations

All your eCommerce data in one place without code

Analytics Dashboard

Focus on your acquisition, retention, products, subscriptions, and engagement performances

Analytics Dashboard

Focus on your acquisition, retention, products, subscriptions, and engagement performances

Custom Reporting

Build custom your own reporting dashboards and create custom metrics

Custom Reporting

Build custom your own reporting dashboards and create custom metrics

Track your goals and get predictive forecasts

Track your goals and get predictive forecasts

Smart alerts & Insights

Schedule your reports and get smart insights

Smart alerts & Insights

Schedule your reports and get smart insights

Ask Polar, your AI Analyst

Create reports with a single prompt using AI

Ask Polar, your AI Analyst

Create reports with a single prompt using AI

First-party Attribution

Unlock the power of precise first-party attribution with our robust server-side tracking

First-party Attribution

Unlock the power of precise first-party attribution with our robust server-side tracking

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20% with Polar's Conversion API Enhancer

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20% with Polar's Conversion API Enhancer

Use cases

Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Automate your Reporting

Unlock 4h every week and never download CSV again

Uncover winning ad creatives

The ultimate social ads creative reporting solution

For Multi-Store Shopify Brands

Effortlessly manage analytics for multiple Shopify stores from a single dashboard.

For Shopify Agencies

Get all your client data in one place and streamline your reporting process.

Profit-driven Marketing

Build sustainable growth with profit-driven marketing

Enterprise Pricing

Resources

Discover how leading brands use Polar Analytics.

Get weekly e-commerce benchmarks.

Expert-curated Templates

See which KPIs Chase Dimond, Alex Greifeld and other experts look at.

Your go-to hub for all things eCommerce data.

Your one-stop knowledge base for all your Polar Analytics questions

Reduce Acquisition Cost

Back to templates

Manage your ad spend with Alex Greifeld

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Alex Greifeld

Reduce Acquisition Cost

Reduce Acquisition Cost

Grow Profit

Use this template

Description

This blueprint, called "Manage your ad spend with Alex Greifeld," offers a structured approach to handle advertising spend efficiently and profitably. At its core, it emphasizes daily monitoring of ad expenditures and customer orders.
‍
Read more in the original Twitter thread.

Why it's important

The blueprint allows businesses to set a clear benchmark for profitability with its CAC:AOV ratio. This KPI is a quick litmus test to understand whether the business is profitable from the first order or not.

How to improve them

Regular scrutiny of the 7-day average CAC:AOV ratio is crucial. If the numbers are off-target for 4-7 days in a row, it's time to reassess. This could involve cutting down on ad spend or revisiting any recent changes that might have affected performance.

Use this template

Preview of the template

Add target

Total Marketing Spend (Blended)

$853,100

3%

3%

Was $828,600

Add target

New Customers Orders (Shopify)

12,795.12

4%

4%

Was 12,303.00

Add target

Repeat Customer Orders (Shopify)

$130.61

2.80%

2.80%

Was $127.00

Add target

New Sales (Shopify)

$12,408.02

3.10%

3.10%

Was $12,034

Add target

Repeat Sales (Shopify)

$143.17

3%

3%

Was $139

Add target

CAC:AOV ratio (Blended)

11.92

8.40%

8.40%

Was $11

Other templates

Essential email marketing metrics by Chase Dimond

Essential email marketing metrics by Chase Dimond

Improve Conversion

A partner at a 7-figure Ecommerce Email Marketing Agency, Chase has driven $150 million in email revenue for clients. Chase’s tweets are pure gold. ✨ Not only will you find your essential email marketing metrics, but also tips on how to improve each of them.

Explore template

Essential Key Performance Indicators by Thomas Kerleguer

Essential Key Performance Indicators by Thomas Kerleguer

Thomas Kerleguer

Thomas Kerleguer

Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

Explore template

Store Performance by Shopify

Store Performance by Shopify

Shopify's guide covers the essential ecommerce metrics to track, including sales conversion rate, average order value, customer lifetime value, and more, to optimize your online store's performance.

Explore template

Essential email marketing metrics by Chase Dimond

Essential email marketing metrics by Chase Dimond

Improve Conversion

A partner at a 7-figure Ecommerce Email Marketing Agency, Chase has driven $150 million in email revenue for clients. Chase’s tweets are pure gold. ✨ Not only will you find your essential email marketing metrics, but also tips on how to improve each of them.

Explore template

Essential Key Performance Indicators by Thomas Kerleguer

Essential Key Performance Indicators by Thomas Kerleguer

Thomas Kerleguer

Thomas Kerleguer

Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

Explore template

D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Google Analytics

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.

Explore template

Andrew Jennings

Andrew Jennings

Rok Hladnik

Kaleigh Moore

Google Analytics

Google Analytics

Moiz Ali

Shopify Team

Thomas Kerleguer

Thomas Kerleguer

Taylor Holiday

Chase Dimond

Alex Greifeld

Amazon

Tiktok

Shopify

Improve Conversion

Improve Conversion

Klaviyo

Meta

Google

Facebook

Grow Profit

Nik Sharma

Increase LTV

Reduce Acquisition Cost

Reduce Acquisition Cost

Features

1-click Integrations 1-click Integrations

Analytics Dashboard Analytics Dashboard

Custom Reporting Custom Reporting

Goals tracking Goals tracking

Smart alerts & Insights Smart alerts & Insights

Ask Polar, your AI Analyst Ask Polar, your AI Analyst

First-party Attribution First-party Attribution

Conversion API (CAPI) Enhancer Conversion API (CAPI) Enhancer

Integrations

Sales Channels Analytics & Attribution Advertising Marketing Other data sources

Solution

Optimize Customer Acquisition

Increase Retention and LTV

Improve merchandising

Automate your Reporting

Uncover winning ad creatives

For Multi-Store Shopify Brands

For Shopify Agencies

Profit-driven Marketing

Compare

vs. Triplewhale

vs. Glew Analytics

VS. Supermetrics + Data Studio

Resources

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