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All your eCommerce data in one place without code

1-click Integrations

All your eCommerce data in one place without code

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Analytics Dashboard

Focus on your acquisition, retention, products, subscriptions, and engagement performances

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Build custom your own reporting dashboards and create custom metrics

Custom Reporting

Build custom your own reporting dashboards and create custom metrics

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Track your goals and get predictive forecasts

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Smart alerts & Insights

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Unlock the power of precise first-party attribution with our robust server-side tracking

First-party Attribution

Unlock the power of precise first-party attribution with our robust server-side tracking

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Supercharge your ROAS by 20% with Polar's Conversion API Enhancer

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20% with Polar's Conversion API Enhancer

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Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Increase Retention and LTV

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Improve merchandising

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Expert-curated Templates

See which KPIs Chase Dimond, Alex Greifeld and other experts look at.

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Thomas Kerleguer

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Essential Key Performance Indicators by Thomas Kerleguer

Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

Thomas Kerleguer

Thomas Kerleguer

Grow Profit

Shopify

Use this template

Description

Explore beyond the usual with Thomas's e-commerce tips. Apart from the usual 12 indicators, there's the Contribution Margin. Simply put, it's what you earn from sales after taking away direct costs. It gives a clear picture of how much you're really making from each sale. Dive into this and other insights with Thomas to get a better handle on your e-commerce game.

Read more in the original LinkedIn post.

Why it's important

Monitoring KPIs like those highlighted by Thomas Kerleguer is essential for understanding your ecommerce business's health. They offer insights into profitability, customer acquisition efficiency, and marketing effectiveness. Simply put, they are the navigational tools that guide your business decisions.

Use this template

Preview of the template

Add target

Average Order Value (Blended)

$124

3.30%

3.30%

Was $120

Add target

Blended CAC (Blended)

$55

10%

10%

Was $50

Add target

Shopify Conversion Rate (Blended)

2.58%

3.20%

3.20%

Was $2.50

Add target

Blended ROAS (MER)

$4.33

11.90%

11.90%

Was $3.87

Add target

LTV (Shopify)

$520

4%

4%

Was $500

Add target

LTV:CAC (Blended)

2.2x

2x

2x

Was 10%

Add target

CM1 % (Shopify)

57%

5%

5%

Was 54.28%

Add target

CM2 %

42%

5%

5%

Was 40%

Add target

CM3 %

33%

5%

5%

Was 31.42%

Other templates

Manage your ad spend with Alex Greifeld

Manage your ad spend with Alex Greifeld

Reduce Acquisition Cost

Reduce Acquisition Cost

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Explore template

Essential email marketing metrics by Chase Dimond

Essential email marketing metrics by Chase Dimond

Improve Conversion

A partner at a 7-figure Ecommerce Email Marketing Agency, Chase has driven $150 million in email revenue for clients. Chase’s tweets are pure gold. ✨ Not only will you find your essential email marketing metrics, but also tips on how to improve each of them.

Explore template

Store Performance by Shopify

Store Performance by Shopify

Shopify's guide covers the essential ecommerce metrics to track, including sales conversion rate, average order value, customer lifetime value, and more, to optimize your online store's performance.

Explore template

Manage your ad spend with Alex Greifeld

Manage your ad spend with Alex Greifeld

Reduce Acquisition Cost

Reduce Acquisition Cost

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Explore template

Essential email marketing metrics by Chase Dimond

Essential email marketing metrics by Chase Dimond

Improve Conversion

A partner at a 7-figure Ecommerce Email Marketing Agency, Chase has driven $150 million in email revenue for clients. Chase’s tweets are pure gold. ✨ Not only will you find your essential email marketing metrics, but also tips on how to improve each of them.

Explore template

D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Google Analytics

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.

Explore template

Andrew Jennings

Andrew Jennings

Rok Hladnik

Kaleigh Moore

Google Analytics

Google Analytics

Moiz Ali

Shopify Team

Thomas Kerleguer

Thomas Kerleguer

Taylor Holiday

Chase Dimond

Alex Greifeld

Amazon

Tiktok

Shopify

Improve Conversion

Improve Conversion

Klaviyo

Meta

Google

Facebook

Grow Profit

Nik Sharma

Increase LTV

Reduce Acquisition Cost

Reduce Acquisition Cost

Features

1-click Integrations 1-click Integrations

Analytics Dashboard Analytics Dashboard

Custom Reporting Custom Reporting

Goals tracking Goals tracking

Smart alerts & Insights Smart alerts & Insights

Ask Polar, your AI Analyst Ask Polar, your AI Analyst

First-party Attribution First-party Attribution

Conversion API (CAPI) Enhancer Conversion API (CAPI) Enhancer

Integrations

Sales Channels Analytics & Attribution Advertising Marketing Other data sources

Solution

Optimize Customer Acquisition

Increase Retention and LTV

Improve merchandising

Automate your Reporting

Uncover winning ad creatives

For Multi-Store Shopify Brands

For Shopify Agencies

Profit-driven Marketing

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vs. Triplewhale

vs. Glew Analytics

VS. Supermetrics + Data Studio

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