Back to templates

Critical Ecommerce Metrics by Shopify

Shopify's guide covers the essential ecommerce metrics to track, including sales conversion rate, average order value, customer lifetime value, and more, to optimize your online store's performance.

Shopify

Grow Profit

Use this template

Understanding ecommerce metrics is crucial for the success of your online store. Metrics provide actionable insights into customer behavior, sales performance, and overall business health. In this guide, you'll learn about 15 key performance indicators (KPIs) that every Shopify store owner should be tracking.

How to improve it

Regular Monitoring: Don't just set your metrics and forget them. Regularly check your Shopify dashboard and any other analytics tools you're using.
Adaptive Strategies: Use the insights gained from your metrics to adapt your business strategies. For instance, if you notice a high cart abandonment rate, consider streamlining your checkout process.
Customer Retention: Look at metrics like Customer Lifetime Value and Returning Customer Rate to tailor your customer retention strategies.
Cost Optimization: Keep an eye on Customer Acquisition Cost and compare it against Customer Lifetime Value to ensure you're not overspending to acquire new customers.

Use this template

Preview of the template

Add target

Shopify Conversion Rate (Blended)

2.58%

3.20%

3.20%

Was $2.50

Add target

Average Order Value (Blended)

$124

3.30%

3.30%

Was $120

Add target

LTV (Shopify)

$520

4%

4%

Was $500

Add target

Blended CAC (Blended)

$55

10%

10%

Was $50

Add target

Repeat Customers % (Shopify)

8%

14.29%

14.29%

Was 7%

Add target

Current Inventory Quantity (Shopify)

6,180

3%

3%

Was 6,000

Add target

Bounce rate (GA4)

34%

3%

3%

Was 33%

Add target

Cart Abandonment Rate proxy (Shopify)

65%

0%

0%

Was 65%

Add target

Click-through Rate (Klaviyo blended)

2.57%

9.80%

9.80%

Was 2.34%

Add target

Repeat Customer Orders (Shopify)

$130.61

2.80%

2.80%

Was $127.00

Other templates

Manage your ad spend with Alex Greifeld

Manage your ad spend with Alex Greifeld

Reduce Acquisition Cost

Reduce Acquisition Cost

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Explore template

Essential Key Performance Indicators by Thomas Kerleguer

Essential Key Performance Indicators by Thomas Kerleguer

Thomas Kerleguer

Thomas Kerleguer

Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

Explore template

Essential Shopify Metrics

Essential Shopify Metrics

A comprehensive set of KPIs that cover core areas including sales, customer behavior, inventory management, profitability, and discounts, providing a well-rounded view of overall performance.

Explore template

Manage your ad spend with Alex Greifeld

Manage your ad spend with Alex Greifeld

Reduce Acquisition Cost

Reduce Acquisition Cost

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Explore template

Essential email marketing metrics by Chase Dimond

Essential email marketing metrics by Chase Dimond

Improve Conversion

A partner at a 7-figure Ecommerce Email Marketing Agency, Chase has driven $150 million in email revenue for clients. Chase’s tweets are pure gold. ✨ Not only will you find your essential email marketing metrics, but also tips on how to improve each of them.

Explore template

Essential Key Performance Indicators by Thomas Kerleguer

Essential Key Performance Indicators by Thomas Kerleguer

Thomas Kerleguer

Thomas Kerleguer

Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

Explore template