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Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.
Andrew Jennings
Andrew Jennings
Grow Profit
Grow Profit
Shopify
Shopify
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Andrew is in the business of building a portfolio of consumer brands, a marketing agency, and a fund. His focus on efficient metrics that matter is reflected in this scorecard, designed to offer brand owners clear, actionable, and meaningful data. This scorecard is a natural extension of his broader work, embodying the same principles of efficacy and precision that guide his brand-building efforts.

This Omnichannel Marketing Scorecard by Andrew Jennings is the comprehensive, straightforward tool you've been looking for. It's tailored for those who want to understand their data without the fluff.


Core Benefits

  • Multi-Channel Metrics: Aggregated data from all your marketing channels in one place.
  • Focused on Profitability: Gross Profit and MER metrics that directly correlate to your bottom line.
  • Actionable Insights: Metrics are chosen for their actionability, allowing you to make quick, data-backed decisions.
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Preview of the template

Add target
Total Sales (Blended)
$7,779,292
8%
8%
Was $7,203,049
Add target
Net Sales (Shopify)
$4,994,880
4.80%
4.80%
Was $4,768,300
Add target
Gross Profit (net of expenses) Shopify
$1,605,000
7%
7%
Was $1,500,000
Add target
Total Marketing Spend (Blended)
$853,100
3%
3%
Was $828,600
Add target
Blended ROAS (MER)
$4.33
11.90%
11.90%
Was $3.87
Add target
Blended CAC (Blended)
$55
10%
10%
Was $50
Add target
Blended ncROAS
4.5x
12%
12%
Was 3.9x
Add target
Ad Platforms Impressions
56M
40%
40%
Was 40M
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Ad Platforms CPM
$2.18
-10%
-10%
Was $2.38
Add target
% Email Revenues
33%
10%
10%
Was 30%
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% Returns
-13.3%
-13%
-13%
Was -11.8%
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Average Order Value (Blended)
$124
3.30%
3.30%
Was $120

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