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Shopify
Grow Profit
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Profitability 101

Keep an eye on the bottom line. These metrics all contribute, and it’s good to review them weekly to spot any trends that might start affecting profitability.
Shopify
Shopify
Grow Profit
Grow Profit
Improve Conversion
Improve Conversion
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Use this template

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Add target
Net Sales (Shopify)
$4,994,880
4.80%
4.80%
Was $4,768,300
Add target
Total Marketing Spend (Blended)
$853,100
3%
3%
Was $828,600
Add target
POAS (Blended)
5.15x
3%
3%
Was 5x
Add target
Gross Margin (net of expenses) Shopify
$2,625,000
5%
5%
Was $2,500,000
Add target
Gross Profit (net of expenses) Shopify
$1,605,000
7%
7%
Was $1,500,000
Add target
CM1 (Shopify)
$3,000,000
Was
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CM1 % (Shopify)
57%
5%
5%
Was 54.28%
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COGS (Shopify)
$4,120,000
3%
3%
Was $4,000,000
Add target
Returns (Shopify)
12,795.12
4%
4%
Was 12,303.00
Add target
Discounts (Blended)
$204,000
2%
2%
Was $200,000
Add target
Expenses (Shopify)
$1,530,000
2%
2%
Was $1,500,000

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