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Platform

1-click Integrations

All your eCommerce data in one place without code

1-click Integrations

All your eCommerce data in one place without code

Analytics Dashboard

Focus on your acquisition, retention, products, subscriptions, and engagement performances

Analytics Dashboard

Focus on your acquisition, retention, products, subscriptions, and engagement performances

Custom Reporting

Build custom your own reporting dashboards and create custom metrics

Custom Reporting

Build custom your own reporting dashboards and create custom metrics

Goals tracking

Track your goals and get predictive forecasts

Goals tracking

Track your goals and get predictive forecasts

Smart alerts & Insights

Schedule your reports and get smart insights

Smart alerts & Insights

Schedule your reports and get smart insights

Ask Polar, your AI Analyst

Create reports with a single prompt using AI

Ask Polar, your AI Analyst

Create reports with a single prompt using AI

First-party Attribution

Unlock the power of precise first-party attribution with our robust server-side tracking

First-party Attribution

Unlock the power of precise first-party attribution with our robust server-side tracking

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20% with Polar's Conversion API Enhancer

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20% with Polar's Conversion API Enhancer

Use cases

Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Automate your Reporting

Unlock 4h every week and never download CSV again

Uncover winning ad creatives

The ultimate social ads creative reporting solution

For Multi-Store Shopify Brands

Effortlessly manage analytics for multiple Shopify stores from a single dashboard.

For Shopify Agencies

Get all your client data in one place and streamline your reporting process.

Profit-driven Marketing

Build sustainable growth with profit-driven marketing

Enterprise Pricing

Resources

Case studies

Discover how leading brands use Polar Analytics.

Benchmarks

Get weekly e-commerce benchmarks.

Expert-curated Templates

See which KPIs Chase Dimond, Alex Greifeld and other experts look at.

Blog

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Help Center

Your one-stop knowledge base for all your Polar Analytics questions

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Google

Reduce Acquisition Cost

Back to templates

Essential Google Ads Metrics

See how your ads are doing. From costs to clicks and everything in between, we've got a simple yet professional snapshot of your ad performance.

Google

Use this template

Preview of the template

Add target

CPC (Google Ads)

$1.58

5.30%

Was $1.50

Add target

CPM (Google Ads)

$10

6.30%

Was $9.41

Add target

CTR (Google Ads)

2.60%

Was $2.50

Add target

Cost (Google Ads)

$48,500

3.20%

Was $47,000

Add target

Clicks (Google Ads)

$20,800

Was $20,000

Add target

ROAS (All) (Google Ads)

6.24x

Was 6x

Add target

Impressions (Google Ads)

2,100,000

Was 2,000,000

Add target

Conversion Value (All) (Google Ads)

$330,000

10%

Was $300,000

Add target

Revenue per Click (All) (Google Ads)

$7.65

Was $7.50

Add target

Cost per Conversion (All) (Google Ads)

$19

5.60%

Was $18

Add target

Revenue per Impression (All) (Google Ads)

$0.15

Was $0.15

Other templates

More templates

Manage your ad spend with Alex Greifeld

Alex Greifeld

Reduce Acquisition Cost

Grow Profit

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Explore template

Essential email marketing metrics by Chase Dimond

Chase Dimond

Grow Profit

Improve Conversion

A partner at a 7-figure Ecommerce Email Marketing Agency, Chase has driven $150 million in email revenue for clients. Chase’s tweets are pure gold. ✨ Not only will you find your essential email marketing metrics, but also tips on how to improve each of them.

Explore template

Essential Tiktok Ads Metrics

Tiktok

Grow Profit

Improve Conversion

The TikTok Ads Essential KPIs blueprint measures key metrics like Spend, Cost per Conversion, Conversions, CPC, CPM, CTR, and Order Rate to evaluate ad performance on the TikTok platform.

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Manage your ad spend with Alex Greifeld

Alex Greifeld

Reduce Acquisition Cost

Grow Profit

Explore template

Essential email marketing metrics by Chase Dimond

Essential Key Performance Indicators by Thomas Kerleguer

Thomas Kerleguer

Grow Profit

Shopify

Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

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Andrew Jennings

Rok Hladnik

Kaleigh Moore