The TikTok Ads Essential KPIs blueprint measures key metrics like Spend, Cost per Conversion, Conversions, CPC, CPM, CTR, and Order Rate to evaluate ad performance on the TikTok platform.

Tiktok

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ROAS (Tiktok Ads)

4.57x

5.80%

Was 4.32x

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Spend (Tiktok Ads)

$19,947

3.10%

Was $19,347

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Order Rate (Tiktok Ads)

1.83%

2.80%

Was $1.78

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Conversions (Tiktok Ads)

1,344

3.90%

Was 1,293

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Conversion Value (Tiktok Ads)

$128,628

Was $120,304

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Cost per Conversion (Tiktok Ads)

$25

8.70%

Was $23

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CTR (Click Through Rate) (Tiktok Ads)

0.95%

6.70%

Was 0.89%

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CPC (Cost per Click) (Tiktok Ads)

$1.24

1.60%

Was $1.22

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CPM (Cost per 1000 Impressions) (Tiktok Ads)

$7.42

3.10%

Was $7.20

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