A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.

Facebook

Grow Profit

Reduce Acquisition Cost

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CPM (Meta Ads)

$10.20

Was $10.00

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ROAS (Meta Ads)

6.3x

Was 6x

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Spend (Meta Ads)

$21,000

Was $20,000

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CPC (All) (Meta Ads)

$1.45

2.80%

Was $1.41

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CTR (All) (Meta Ads)

2.63%

5.20%

Was $2.50

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Cost per Purchase (Meta Ads)

$11

10%

Was $10

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Revenue per Click (Meta Ads)

$7.92

Was $7.84

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Cost per Add to Cart (Meta Ads)

$1.98

10%

Was $1.80

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Average Purchase Value (Meta Ads)

$137

5.40%

Was $130

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Order Rate (Link Clicks) (Meta Ads)

4.08%

Was 4%

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Cost per Initiate Checkout (Meta Ads)

$3.15

14.10%

Was $2.76

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Website Purchases Conversion Value (Meta Ads)

$157,500

Was $150,000

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